The idea is beautiful

Having an idea is not so difficult. Many confirmed that the idea is just the way that links the problem that exists with the solution. Thus says the idea is part of creativity, which is not simply the art of perceiving the problems and solutions. So: Welcome the problems, because they enable us to have ideas!

In the business world, perhaps the problem is that nobody wants. However, it is absolutely necessary. One problem may be an unmet need or service is not provided to 100%, or even something that not even consider the problem. Because what a company is considered exceptional for another is ordinary. In fact, the best ideas do not exist if someone had not previously encountered a problem or see things differently.

Today, ideas and creativity set the pace of innovation. Now not only in the performance of new and advanced products but on the mere fact of promotion new services, revolutionize business models and blow up the core business of an enterprise.

But there are also new factors that did not exist previously. Indeed, change, new ideas, has always existed, but the frame where it develops and the adaptation time were different. Today, companies are created much faster. Every day there are new businesses and entrepreneurs with a great preparation, with technical knowledge and experience accumulated over years of work carried out in large companies, and with big ideas. Looking for a place to develop and create new niche markets, open new avenues of distribution, establishing new rules in an absolutely dynamic market.

The ideas are imaginative solutions to problems. But often not all firms perceive the reality in the same way. It is in those moments where innovators, revolutionaries, the “non-conventional thinkers” declare war on the majors, that although in many cases do not see how their businesses are affected, often lose the opportunity of new niches, new opportunities for growth or diversification.

How do I claim to deal with this constant innovation? Is it possible to grow and adapt under this barrage of new ideas? It would be wrong to say “Yes” categorically, but it is possible to compete and grow properly if you set policies for flexibility and continuous proactive strategies within companies.

Likewise, it is possible to anticipate the future, being part of it if the protagonist is able to recruit the revolutionary suit your ideas, end bureaucracy and absolute control of the process, start innovative projects fail and start new ones because the customer requirements will be different and constantly change and vary leading to new niches, new opportunities that will determine the position of your company in the market … even if your company survives!.