Category Archives: marketing

Movie Marketing: The marketing of entertainment

Considered one of the most powerful industries today, the entertainment industry has begun to demonstrate its potential with generational changes, economic, social and technological course. It’s hard to think of an entertainment product without a short-term profit, think about the … Continue reading

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How to Sell More Than Your Competitors

My business was going great until I got a similar one in the block opposite and are selling cheaper. My customers are going, I’m desperate, what I can do? “ This is one of the most common requests for support … Continue reading

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Negotiation and Sales with Difficult People

Along with this, it is fundamental to the prevailing perception channels of the client (visual, auditory or kinesthetic). Effective communication in 2 easy steps Step 1. Identify the predominant channel of customer perception. Step 2. Match, shape or adapt the … Continue reading

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A great salesman is an excellent communicator

The negotiation and sales is a process of communication, where two or more parties interact to achieve a settlement and what they want. As a great salesman is an excellent communicator. Many people has been said about how to negotiate … Continue reading

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Focus Group and Social Networks: New possibilities for research at low cost

The focus group is a traditional tool for evaluating the marketing of consumer reaction before launching a new product. Social network offer opportunities previously unthinkable for these low-cost research to a large number of people … Focus groups are a … Continue reading

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The most common mistakes that result in lost sales

When you make mistakes or do not cover the sales process effectively, every error results in lost sales. That left to earn fat commissions. The 7 mistakes 1. Believe that the price is everything and manage the same as the … Continue reading

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