Category Archives: marketing

What is marketing?

For many people the meaning of Marketing is the same as having vendors, for others it is published in the newspaper or radio advertisements. Others believe it is all you have to do with producing a product, have it in … Continue reading

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Listening to the customer, necessary but not sufficient

Listening to the customer is a basic condition to deliver what you need and want, but maybe not enough. This was due to consider the technology provider for the travel industry Amadeus Spain, which will actively involve the recipients of … Continue reading

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Are the social networks really useful?

We are overwhelmed by social network. Who of us have received invitations to LinkedIn, XING, Facebook or Twitter? It is true that while some are still reluctant to be in that world, no doubt is the future. Now, we cannot … Continue reading

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Keys to innovation in marketing and sales

Yesterday we presented in the EOI Business School, the book Keys to Innovation in Marketing and Sales, published by Wolters Kluwer Company and written by Fernando Duque Rivero, Luis Asenjo Perez and Pedro Martinez Jover, members of the consulting Tatum … Continue reading

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Alert, mutant advertising!

If you mark, be alert to the publicity mutant … This phrase could well be added to the list of “care” that brand managers should practice in the era of social networking today and manage your favor. However, what is … Continue reading

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Online Trading

Online trading is something common in this era. People are easier to do the transaction since the transaction can be done online. This is so helpful for those who are joining this kind of trading. Complete information in this one, … Continue reading

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