The company without Red

In business, environments are beginning to produce various motions regarding the role of the firm within the network and not all that simple. Companies that are difficult for millions of people are something simple and every day.

In most cases, we find companies that have taken the decision to be, at least make an appearance and see a posteriori that action to take. They are cautious. They are hesitant at all, just want to see what is happening and make a “report of the presence of company X in the Web. Internet does not accept this type of environment, not far from assimilating the clothes. They are a feeble that the vast machinery of the fabric of rejects and ignores networks. On the Web, not only have to be there to participate. In addition, this is not so easy for the vast majority of organizations. The network is somewhat open, horizontal, which takes seriously wrong with a hierarchy sealed. Two opposing worlds, two roads that intersect even…

Others are more daring, perhaps more dynamic and are on the Web, a place where opportunities to grow and create a new market. True to style marketer, trying to push actions clearly marked by the goal of achieving results. They have a huge chance of success in the short term, but end up being rejected by the community of people living on the Net No one comes to profit, that is, as consultants would say posh, a Win-Win strategy, where all have to win.

Therefore, here is the great challenge: to enter, share, listen and participate in a new setting, as real as life itself, and as complex as any new market. The ground rules differ and it is important to be playing and not just be. Only through a careful presence, to convey reality, transparency and collaboration, it will be possible to belong to a universe where you can see the future in a more social and more horizontal: the world of collaborative enterprise, consisting of presumes talent, diversity and exchange of experiences. A dynamic company, aimed to improve as they share, to grow while collaborating and finding new business models that will make it unique and intangible value.

The Network is the playing field for future business realities. This has only just begun. Moreover, your company, what is being transformed for the Web? …