You must already know that the current communication needs almost a primary requirement. I wish to add, maybe now there are four primary needs, clothing, food, shelter, and other communications. Communications media were already very much evolved arguably not reply to the revolution. Communications revolution is so fierce it (with the support of technology), not all phases can we tasted.
For example, some time ago (early 2000′s, even if it was not until 5 years ago), technology class GPRS data transfer is very capable, and still very rarely used it. Not until 3 years old, has emerged that the data transfer technology is mentioned the 2.5 G known as EDGE. Not until 2 years later came the 3G technology was carrying a video-call capability. Action calls as he was brought face to face a new dimension in communication activities.
After all, his destiny seemed no better than EDGE, because soon reappeared 3.5 G technology with other names HSDPA / HSUPA that age does not seem too long because the alias WIMAX 4G technology is waiting for implementation. WIMAX is calculated according to the proportion of cost-benefit is more optimal will instantly making 3G devices become obsolete. Need impairment? Perhaps, meanwhile we just enjoy the first 3G service and 3.5 G before time expires.
Back to the topic, communication with the support of the same technology is resulting in a shift in the pattern of personal and corporate approach. Public Relations is said now to have a more powerful force than marketing. Seminar about “how to” have strategy public relations to not only are a sidekick of marketing but a new hero was and still frequently held. Self-actualization became the most powerful weapon closer to the environment. Method of self-or corporate selling is through the media that the target was to provide better feedback and on target.
So what to do with horizontal marketing? Actually own terminology more horizontal marketing is based on the fact that today’s increasingly “flat” world. Why “flat”? Because in reality with the help of the socialization of media such as facebook, twitter, multiply, yuwie and others, almost no longer limits communication associated with geographical factors. Although not new, because the media was there to chat since the beginning of the 1990s with the presence of mIRC and ICQ, yet with the presence of such media facebook capable of providing a more interactive experience between one member and another.
