Sharp Business Development

Marketing by The American Marketing Association (AMA) is a process of planning and implementation of the concepts, pricing, promotion, and distribution (ideas, products and services), so the exchange can be created in order to satisfy the needs of both customers and companies.

In this case involves a number of managerial functions related to each other in a management process, i.e. analysis, planning, implementation and control.

The purpose of marketing activities, namely:

• Consumers know the details of potential products that we produce and the company can provide all their requests for products produced.
• Companies can explain in detail all the activities associated with marketing. These activities include various activities, ranging from a description of the product, product design, product promotion, advertising products, communications to consumers, until the delivery of products to reach consumers quickly.
• Know and understand the customer so that the product fits and can be sold by itself.

In general marketing activities related to the coordination of several business activities. For example, a detailed explanation of the production is needed when there are consumers who complain about the product.

So also needed someone who can handle the human resource activities, which can explain the things that relate to compensation and rewards to all employees involved in the company.

Finance section needs people with expertise in a variety of payment systems and incentives, especially to consumers who need that can accommodate different types of consumer needs. Thus, this activity is always with a variety of other departments.

For small-scale business activities, where the owners have no employees in large numbers, this means that companies need a comprehensive way of thinking when he applied the marketing strategy, a series of integrated actions towards sustainable competitive advantage.

As we know that the state of the business world is dynamic, which is always experienced changes that occur at any time and the relationship between each other. Therefore, the marketing strategy has a very important role for the success of the company.

Besides the marketing strategy employed must be reviewed and developed in line with market developments and the market environment. Thus the strategy used should be able to give a clear picture and focus on what companies do in using every opportunity or a combination of several target markets.

This marketing strategy is influenced by factors as follows:

• Micro factors, namely intermediaries, suppliers, competitors and society.
• Macro factors, namely demographic / economic, political / legal, technological / physical and social / cultural.

Here are the things that need to be considered for marketing

Seller’s point of view:

* place,
* product,
* price, and
* promotion.

Consumer perspective:

* customer needs and wants,
* Cost to the customer,
* Convenience, and
* Communication.

Therefore, manufacture of products or services that consumers want to focus on operational and planning activities of a company. Furthermore, companies must be able to truly create a sales volume produces profit, so not only do sales-oriented only.