The Guerrilla Marketing

The Guerrilla Marketing is a set of strategies that use the military metaphor to design a business strategy.

These strategies seek to weaken the enemy through a long series of minor attacks rather than engage in a great battle.

The force of guerrilla strategies lies in divided into small groups that selectively attack the target in its weakest points. To be effective must be able to withdraw between attacks.

The generic form is a repeated sequence of attacks and mass withdrawals and concealment.

Strategies never win guerrilla wars since those opponents are usually lost.

The main strengths of guerrilla strategies are:

Preserving their resources as they never directly attack the enemy.

The Guerrilla marketing has flexibility because they can adapt to situations of defense and attack.

The Guerrilla Marketing examples are:
* Attacks directed against competition law Product
* Comparative advertising
* Short-term alliances with competitors
* Selective price reductions
* Negative Advertising against a competitor
* Deliberate sabotage of market research, campaigns or other marketing actions.

The Guerrilla marketing the term is also used to refer to unorthodox methods.