Competitiveness in the market makes the vast majority of firms will have to be analyzed using the term today to increase sales. In addition, that term, increasingly used, is the marketing. According to Kotler, marketing is “the social and administrative process by which groups and individuals meet their needs by creating and exchanging goods and services.” It is the art or science of companies offer what the market wants and gain profits from sales of this. The marketing strategies involving marketing, sales, market research, market positioning, etc…
Marketing consists of several stages:
First phase: marketing strategic
It is the way of acting that comes directly from the address. Given the needs of the population and after a rigorous study of management analyzes the market opportunities that exist within the market, and a study of potential competitors. You must carry a study of income, costs, maximizing profits and the mode of distribution of products.
Second phase: marketing mix
It is at this stage is where you determine the characteristics of the four “p”:
1. Product: Is anything tangible or intangible (good or service) the company will introduce that in a previous market development, analysis and distribution. It is also important specific brand development, and characteristics of the packaging, labeling and packaging.
2. Price: The price is set according to the benefits that desired. Here begins the process of trading with market players as to when setting a price must be taken into account competitors, spending half of the agents …
3. Plaza: This is what today called sharing and it is where the product will be marketed. An example of marketing mix, focusing on the plaza, is the major franchises that make rigorous studies before opening a new store and always with the same characteristics as the first triumph.
4. Promotion: All the functions performed for the market learns of the existence of the product / brand, including the sales and support for the sale, be it vendor management, supply the product or service by telephone, Internet or other similar means , advertising, and advertising through other vehicles.
Third phase: implementation of the marketing program
Finally, after completing the agenda on the new product’s time to carry it out. At this stage the entire company organization must act in accordance with the provisions for the success of the product and get the desired profit maximization.
Fourth phase: control
In order to change the marketing program, if necessary be carried out mechanisms of control once brought to market the product. Some of the control mechanisms used by businesses are:
* Annual plan control
* Cost control
* Control efficiency
* Strategic control
