August 4, 2010, 10:32 pm
Price, product, promotion and distribution are the variables, the 4P’s, which marketers use when designing a marketing strategy or plan, are the tools of the Marketing Mix.
Using the Marketing Mix helps achieve the goals we’ve set, and that structure the marketing strategy within the company.
Some experts have increased the number of ‘P’s’ in the mix at 5, 6 or even 7 and it is rare: Packaging as the 5th P, People, people, like 6th P or Partners, partners, and 7th P.
The Marketing Mix: Continue reading ‘The Marketing Mix’ »
July 9, 2010, 10:08 pm
The decision to set up savings or insurance for the child often makes parents confused. Savings and insurance have different functions. Is that our savings account opened in the bank, but we can take at any time. While insurance is the coverage provided by insurance companies to us if we have a risk.
Often we ask a person who had opened a business: “How does the capital you need it when it first opened your business today?”. An answer that often arises is: “… many millions of rupiah, or a few dozen million rupiah ….” right? Principally, there are numbers that come out. However, if you are asked like that, you cannot be answered. Because usually when we want to run a business, many among us who do not know how to calculate it. Continue reading ‘Tips to Calculating Business Capital’ »
June 21, 2010, 8:13 pm
In business, environments are beginning to produce various motions regarding the role of the firm within the network and not all that simple. Companies that are difficult for millions of people are something simple and every day.
In most cases, we find companies that have taken the decision to be, at least make an appearance and see a posteriori that action to take. They are cautious. They are hesitant at all, just want to see what is happening and make a “report of the presence of company X in the Web. Internet does not accept this type of environment, not far from assimilating the clothes. They are a feeble that the vast machinery of the fabric of rejects and ignores networks. On the Web, not only have to be there to participate. In addition, this is not so easy for the vast majority of organizations. The network is somewhat open, horizontal, which takes seriously wrong with a hierarchy sealed. Two opposing worlds, two roads that intersect even… Continue reading ‘The company without Red’ »
June 15, 2010, 10:09 am
I was recently commenting to someone that we have passed the word that secretly cursed “crisis” to put in most of our conversations. From the moment, the prime minister admitted some months ago, we have not stopped spreading it. We have learned to use even the most personal moments, such as when we get to have dinner with so and so and menganita: “No, you see, if we pleased, but is that with this crisis ….”. Moreover, suddenly you take off everything that moves around. Do not even think to propose something new at home, because any support you in these conditions. We are well, black or white. There is crisis, with a pair. That is why we are cooler than anyone. It would be good… Continue reading ‘The Temporary Crisis’ »
June 3, 2010, 9:12 am
They love this term to manager and entrepreneur. Everyone wants to reinvent your business forward. Directly do patching in a battered body, beaten and about to enter the ICU. Others carry out actions of emotional intelligence on a group of pseudo-psycho-occupationally battered. Only a fraction acts logically.
Edward de Bono says that progress must escape the concept established in order to find a new one. This must happen repeatedly. Logically, he concludes, this is the reason why progress is so slow.
Seldom so few words have so much content. No need to give as many laps to things. Today I also reread repeatedly this phrase and found the following reflections:
* If what I am doing will not let me progress, to get where I want, I have to stop and get to start anew. This has earned me yesterday to take two important professional and personal decisions. Continue reading ‘Do you like progress?’ »
May 13, 2010, 5:44 pm
Having an idea is not so difficult. Many confirmed that the idea is just the way that links the problem that exists with the solution. Thus says the idea is part of creativity, which is not simply the art of perceiving the problems and solutions. So: Welcome the problems, because they enable us to have ideas!
In the business world, perhaps the problem is that nobody wants. However, it is absolutely necessary. One problem may be an unmet need or service is not provided to 100%, or even something that not even consider the problem. Because what a company is considered exceptional for another is ordinary. In fact, the best ideas do not exist if someone had not previously encountered a problem or see things differently.
Today, ideas and creativity set the pace of innovation. Now not only in the performance of new and advanced products but on the mere fact of promotion new services, revolutionize business models and blow up the core business of an enterprise.
But there are also new factors that did not exist previously. Indeed, change, new ideas, has always existed, but the frame where it develops and the adaptation time were different. Today, companies are created much faster. Every day there are new businesses and entrepreneurs with a great preparation, with technical knowledge and experience accumulated over years of work carried out in large companies, and with big ideas. Looking for a place to develop and create new niche markets, open new avenues of distribution, establishing new rules in an absolutely dynamic market. Continue reading ‘The idea is beautiful’ »
Price, product, promotion and distribution are the variables, the 4P’s, which marketers use when designing a marketing strategy or plan, are the tools of the Marketing Mix.