Using the Marketing Mix helps achieve the goals we’ve set, and that structure the marketing strategy within the company.

Some experts have increased the number of ‘P’s’ in the mix at 5, 6 or even 7 and it is rare: Packaging as the 5th P, People, people, like 6th P or Partners, partners, and 7th P.

The Marketing Mix:

In the case of goods or products (4 P’s)

* Product
* Price
* Plaza
* Promotion

In the case of intangible goods or services (7 P’s)

* Product (Service)
* Price
* Distribution
* Promotion
* People
* Location
* Process

Often we ask a person who had opened a business: “How does the capital you need it when it first opened your business today?”. An answer that often arises is: “… many millions of rupiah, or a few dozen million rupiah ….” right? Principally, there are numbers that come out. However, if you are asked like that, you cannot be answered. Because usually when we want to run a business, many among us who do not know how to calculate it.

Well, this time I’ll share a secret with you about how to calculate the amount of capital you need when you want to start a business.

In principle, in running the business, there are only three types of capital that you would exclude:
1. Initial Investment Capital
2. Working Capital
3. Operating Capital
Let us discuss them one by one.

What is meant an initial investment capital? This is the kind of capital should you spend in the beginning, and is usually used for the long term. Examples of this capital is the building, equipment such as computers, vehicles, office furniture and other goods used for the long term.

If your business is operating the motor repair shop, then your initial investment capital is the building, workshop tools, and other furnishings that are needed in these workshops. If your business stores, then your initial investment capital are a shelf, table, perhaps even register.

Usually, this capital value is large enough for use in the long term. However, the value of the Initial Investment Capital will shrink from year to year even from month to month.

2. Working Capital
This is capital that you need to spend to buy or make your merchandise. This working capital can be issued every month, or every comes order.

For example, if your business is eating place of business, then the working capital you need is capital to buy groceries. If your business development efforts made craft goods, then your working capital is the money you spend to buy raw materials. If your business is photocopying services, working capital yes you the money you spend to buy paper, ink, and others.

Principle, without working capital, you will not be able to complete your order or do not have merchandise. Later, you might not even go to be a buyer because the goods are just not there. That is the importance of working capital.

3. Operating Capital
The last capital is operating capital. Operational capital is capital that you need to spend to pay the monthly operating costs of your business. For example payment of salaries, monthly telephone costs, electricity, water, and even retribution.

Outposts in the capital was in all business operations are generally quite similar. This is because, in principle, the meaning of operational capital is money should you spending to pay for items outside of your business expenses directly. So, these are usually Operating Capital payable monthly.

Therefore, it is easy, right? Now, you can calculate your own, and spend the capital to start a business. I hope that useful.

In most cases, we find companies that have taken the decision to be, at least make an appearance and see a posteriori that action to take. They are cautious. They are hesitant at all, just want to see what is happening and make a “report of the presence of company X in the Web. Internet does not accept this type of environment, not far from assimilating the clothes. They are a feeble that the vast machinery of the fabric of rejects and ignores networks. On the Web, not only have to be there to participate. In addition, this is not so easy for the vast majority of organizations. The network is somewhat open, horizontal, which takes seriously wrong with a hierarchy sealed. Two opposing worlds, two roads that intersect even…

Others are more daring, perhaps more dynamic and are on the Web, a place where opportunities to grow and create a new market. True to style marketer, trying to push actions clearly marked by the goal of achieving results. They have a huge chance of success in the short term, but end up being rejected by the community of people living on the Net No one comes to profit, that is, as consultants would say posh, a Win-Win strategy, where all have to win.

Therefore, here is the great challenge: to enter, share, listen and participate in a new setting, as real as life itself, and as complex as any new market. The ground rules differ and it is important to be playing and not just be. Only through a careful presence, to convey reality, transparency and collaboration, it will be possible to belong to a universe where you can see the future in a more social and more horizontal: the world of collaborative enterprise, consisting of presumes talent, diversity and exchange of experiences. A dynamic company, aimed to improve as they share, to grow while collaborating and finding new business models that will make it unique and intangible value.

The Network is the playing field for future business realities. This has only just begun. Moreover, your company, what is being transformed for the Web? …

And these are frozen. With the engine rather than standing, waiting for a crane to rescue us. It seems like any idea, initiative or development proposal is in the basement one day, we leave. On the other hand, so they say. Anyone to believe something from someone in these circumstances. The most damaging time, that we are cute as a cold, is the temporary crisis. This is no way, nor is there any way to calm him. He is furious and gets us in bone.

I am not a crazy optimist, but I think the crisis will mean we will react and actual demonstration of the value that we have within us. In all areas: staff, to decide to face this new situation curbing selfish behavior; professionally, deciding to take more active part in promoting our strengths, creating our own personal brand. Everyone can change the course of “our crisis.” The time always ends and we must seize the opportunities that these situations offer us.

To deny the economic crisis is absurd, but it does not end the world or our entire existence based. There are many other things to fight, why look to the future. Moreover, do not think that a government, whatever, gets us out of the crisis by magic. It will not be easy. Today I was reading Victor Gil was wondering if and when we (the Civil Society calls it), people, we get down to work. In addition, I very much agree with him.

We have a great challenge: to decide if we allow the crisis to devour all our illusions or otherwise, face it and empower them as individuals, as individuals with character and capacity for growth. As we sit back and everything will resolve it, be late for the train to modernity and the new values.

Let the crisis on the “professional” politicians and actors involved. They already have a major challenge, and difficult task ahead. Meanwhile, we can make a difference.

Probably there has never been such an opportunity to transform what we have done so badly. It’s time for people, where lies the great value of the company and companies. This is our moment.

Edward de Bono says that progress must escape the concept established in order to find a new one. This must happen repeatedly. Logically, he concludes, this is the reason why progress is so slow.

Seldom so few words have so much content. No need to give as many laps to things. Today I also reread repeatedly this phrase and found the following reflections:

* If what I am doing will not let me progress, to get where I want, I have to stop and get to start anew. This has earned me yesterday to take two important professional and personal decisions.

* If your company does not run for the desired location, consider what is preventing further development and change of concept. Tour management, Perhaps the problem is you. Be honest.

* It is no use complaining or worrying about things that are difficult or direct solution have been completed for the other party. It is best to start a new phase. Only then starts the progress of your new life. Difficult, uncertain, but new. This applies to businesses and individuals.

* If your department is little participation, difficulties, bad scene, make a line and starts from a new perspective. The working model change, a complete change leads to a new direction, sometimes unknown, but what is clear is that now does not work.

* If you are tired of sales are down, stop complaining and completely change your strategy and actions to develop. Only then, you can at least find a blue ocean, a new profitable niche.

* Want to get better results without a proper motivation and even surprise you. Establishes a new way of working, where the person is the center and the company just a physical space or not, in which the protagonist is the person.

* Stop doing what others do. Change the concept. If you follow others, you have to compete therefore making little progress. If you do your own philosophy, you will be different. Just do not appeal to everyone, but those that do, will be very faithful.

* If you want to reinvent the company, starts at the beginning. Give it a turning point. In spaces, relationships, philosophy, the results in the distribution of benefits, responsibilities, in human hierarchies, processes and understand the way you work.

These, among others, are the ingredients. It only remains to innovate the final recipe. Think briefly in the things that are not well made, they do not work or who are detained without progress in the market. In addition, seal leave them aside. Begins a new stage and progress will come.

This concept is demonstrated effective in the Business Time Model. The continued receipt of a delay or stagnation in real time the company makes these decisions are so complex to make, are made of a strong or consistent manner. For who wants to really, is “delayed time” over its competitors?