Tag Archives: company

The importance of knowing how to choose a communications agency

When choosing a communication agency is essential to have clear needs that have and where you want to target. If you have no account of that objective or goal to where you want to go then you can get misunderstandings … Continue reading

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The ABC of Customer Experience

A few days ago our contributor Elena Alfaro, a founding member of Emo Insights, presented at IE Business School, The ABC of Customer Experience. How to create experiences to sell more, published by Wolters Kluwer Spain. Accompanied by the publisher … Continue reading

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Attitude or aptitude

How many times do we have two, three or even four times to conduct the same management because we needed a role? Many times we are faced with a fatalistic attitude on the part of the person who attends. Officials … Continue reading

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The entrepreneur who bet on their people feared

This little story is no uncertainty or crisis. Neither unions, banks nor legislation. Is the fear that many entrepreneurs are betting on the most perfect of its machineries: its people. Eladio had come far. After finishing his career and work … Continue reading

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The benefits of social advertising

What do you expect a company to get each of their communication campaigns? What about online? A website can serve to directly sell products to make the brand better known, to improve the image that it has or to move … Continue reading

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The Proactive dreamer: What is more important?

I was in a conversation about companies that are founded by “social entrepreneurs” which build a model based on a social good. The conference talked about Muhammad Yunus (Nobel Peace Prize 2006) how the founder of Grameen, a finance company … Continue reading

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