Tag Archives: consumer

Movie Marketing: The marketing of entertainment

Considered one of the most powerful industries today, the entertainment industry has begun to demonstrate its potential with generational changes, economic, social and technological course. It’s hard to think of an entertainment product without a short-term profit, think about the … Continue reading

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Focus Group and Social Networks: New possibilities for research at low cost

The focus group is a traditional tool for evaluating the marketing of consumer reaction before launching a new product. Social network offer opportunities previously unthinkable for these low-cost research to a large number of people … Focus groups are a … Continue reading

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Alert, mutant advertising!

If you mark, be alert to the publicity mutant … This phrase could well be added to the list of “care” that brand managers should practice in the era of social networking today and manage your favor. However, what is … Continue reading

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Checklist to assess your competitive strategy

Unfortunately we tend to forget that the market is always steady progress, the conditions are constantly changing and need to be alert to avoid being displaced. Therefore have a competitive strategy is just to be clear on how our products … Continue reading

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Consumer and connected to social isolation

It is clear that the social web is not a trend or a change in the way it was intended Internet. Even more obvious those social networks have always existed in our lives, from our family to our group of … Continue reading

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The future of the Community Manager

It is undeniable that the figure of the Community Manager has achieved a high degree of consolidation in the sector, so that has become an almost indispensable to the success of any online community. For quite some time been discussing … Continue reading

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