Direct Mail vs Email Marketing
You have probably heard about the hype that surrounds Direct Mail Marketing and Email Marketing, but which one do you choose? To be honest, one could suit a business perfectly, whilst another business might not. It’s hard to know what’s best for you. Both direct mail and email marketing have pros and cons, and it’s important you’re aware of these pros and cons before you make an investment you may regret.
Let’s start with email. Email is cheap, we all know it, that’s why it’s practically a spammers playground! They don’t care if response rates are low because their costs are negligible. If you want to reach a large number of people, and if you have access to a solid, opt-in list, then go for it! A test sure won’t cost you very much.
As well as this, email is fast, and it’s fast in two ways. First, your production is near minimal. As soon as you have an idea you want to test, you can write out an email that you think could appeal to your consumers, and hit send! And secondly, because sending was so fast, you’re guaranteed to get a few emails almost instantly, and then before you know it, you know whether your idea was a hit or a miss. Continue reading ‘Direct Mail vs Email Marketing’ »