Sharp Business Development

Does your stomach and jaw clench when you think about meeting with potential clients? Perhaps your voice bobbles between a dull monotone and a fake fever pitch when you talk to customers?

Take heart – there are ways to focus in on your business and the purpose behind it that can make “selling” not feel like sales at all.

So many people make the mistake of only concentrating on getting the order and closing the deal. For some, this can work. But for the majority it puts so much pressure on closing the deal from the first bit of conversation that the customer ends up feeling put off by this approach.

Instead, before you make the call or go into the meeting, take a moment to remember what your company’s mission is. Beyond the motivation to be number one in your market, there’s hopefully also a sense of what makes your product and your company useful to the world at large. If that isn’t included in your mission statement, you may want to revise it. Continue reading ‘You Don’t Have to “Sell” to Make Sales – Really!’ »