Sharp Business Development

E-advertising spent a third course in becoming the advertising medium. The Observation, reason, and the future of online advertising.

> E-advertising, mass media

Internet continues to experience a resounding success and now allows itself the 3rd French market share with 13.6% of the media behind the press (29.8%) and television (27,2%).

The on-line has become a mass medium and is fully anchored in the media plans of French companies, large and small. He is the one who incidentally had the highest annual growth: 43.4% compared to July 2006. Estimated revenue of Internet media 185.3 million euros in France in July 2007. Continue reading ‘The Online advertising market growing’ »

I read a post the other day, fantastic in its reflection, Julen Iturbe, “Crisis, individuals and businesses.” Every day I read Julen, I thought more deeply about things and reality. We talked once on the phone and shared more email, but we have never gone beyond the “cyber-relationship.” Hopefully soon we can break one day the physical fence and get into conversation mode. Surely, someone you know will make us good common linker. It is one of the outstanding things to materialize this year. In addition, we share different approaches related to Open Innovation concepts and the role of people in organizations and society. While certainly, many nuances will other concepts.

This post earlier said, coincides in time with different conversations conducted with persons associated with the network and linked to the management, innovation and personal development within this complex society. Said the other day with Andres Perez, Personal Brand, the current situation, very much in line with what we said Julen. Moreover, I said Andres (context, words are approximate): Continue reading ‘The new company’ »

Last week, I have met people who work for large organizations. The feeling of “happiness” for the work they develop is largely conditioned by the contribution of their ideas to the organization. The relationship of satisfaction and therefore not measured by compensation for the participation. It’s like saying: “I work here for anything, let me participate, not just being.”

In the background is a reflection of what is happening in society. In a world hyper, we thought that participation makes us more “close” to what is happening and so we demonstrate in our lives, increasingly digital. However, unlike the Internet, where everything is open and dynamic, professional life begins to suffer the evil of the pyramid, where to get the integration of people and mutual commitment, is becoming a science fiction novel.

And meanwhile, out there, people with talent and courage, which are many, they begin to realize that it is possible to find other levels of job satisfaction, turning his talents in working groups, conferences, participation in projects or simply organizing events, meetings collaborative workshops. In a horizontal relationship, which is what is happening in the world, participation is the rule and control is the anecdote. Almost like in the life of organizations. Continue reading ‘Making do not transform’ »

Having an idea is not so difficult. Many confirmed that the idea is just the way that links the problem that exists with the solution. Thus says the idea is part of creativity, which is not simply the art of perceiving the problems and solutions. So: Welcome the problems, because they enable us to have ideas!

In the business world, perhaps the problem is that nobody wants. However, it is absolutely necessary. One problem may be an unmet need or service is not provided to 100%, or even something that not even consider the problem. Because what a company is considered exceptional for another is ordinary. In fact, the best ideas do not exist if someone had not previously encountered a problem or see things differently.

Today, ideas and creativity set the pace of innovation. Now not only in the performance of new and advanced products but on the mere fact of promotion new services, revolutionize business models and blow up the core business of an enterprise.

But there are also new factors that did not exist previously. Indeed, change, new ideas, has always existed, but the frame where it develops and the adaptation time were different. Today, companies are created much faster. Every day there are new businesses and entrepreneurs with a great preparation, with technical knowledge and experience accumulated over years of work carried out in large companies, and with big ideas. Looking for a place to develop and create new niche markets, open new avenues of distribution, establishing new rules in an absolutely dynamic market. Continue reading ‘The idea is beautiful’ »

In this life you will meet many people from different characters and behavior. Every person has its own character and we must adapt to be able to establish cooperation with these people. Those people are probably thinking the same way with us, they also have to learn our character in order to make cooperation with us. At the beginning of the meeting, we may still shut down and not show the identity of who we really are. But you can be sure at the third meeting and so you can determine who your prospective partner is.

Basically, people “see us” of our ability, whether it is beauty, intelligence, tenacity, skill and even more material or the money we have. People will ask us to make cooperation when they see we have the things mentioned above, the quality of people that will show what skills they expect from us. Not all people who expect co-operation can we accept as a partner to jointly conduct a business for example. Each person has their own ways to assess the potential coworkers. Usually this will be seen after we engaged in conversations and more serious, a person of this ability can be assessed, the way he speaks, his ideas or expression and emotion that came out during the talks. Continue reading ‘Selling Ideas’ »