Marketing has two facets, the first facet comprises a philosophy, an attitude, a perspective or orientation of the administration in seeking customer satisfaction. The second facet of marketing activities and processes is to implement the philosophy.

American Marketing Association defines marketing as an activity, process, creativity, communication, distribution and exchange of offers that meet the needs of customers, users and society in general.

Marketing involves more than a few activities of a group of people in a defined area or department. According to David Packard marketing is much more than the work of a group of employees of a department. In other words, marketing is a process focused on giving value and benefits to customers or users.

This uses the communications, distribution and pricing strategies according to show the benefits of goods and services that meet the desires of users and / or customers. Likewise, the marketing must create an organizational climate that promote the organization, understanding and cooperation of employees, management, suppliers, distributors and sometimes support from the community.

Therefore the commitment of the organization is to use motivation as a tool to bring about an environment, which transfers the ownership of employees in customer satisfaction. According to an article in Fortune Magazine, the employee is the first and the customer is after, emphasizing that happy employees create satisfied customers with their care.

Something important to be identified in marketing is the process of change, it plays an important role in concept, since it is the action that people do to give something in exchange for another (see graph). The changes do not always require money, but if you should consider some conditions that are important:

1. Must be at least two parties.

2. Each party must have something of interest to the other.

3. Each party has the ability to communicate and distribute the goods or services.

4. Each party is free to accept or reject the exchange offers.

5. And lastly, each party must agree to the change of the other party.

Changes do not always come true, sometimes not all of these conditions failing to make the switch, in other words it must meet five conditions in which there is a change. But one thing must be clear is that there is no marketing but there is a change.

In conclusion, the marketing concept combines the activities of market participants, using tools such as price, promotion, place and strategies for the product where they can meet the wishes of the other party.

Those who find difficulties to deal with rubbish can contact rubbish removal Sydney. This is the simple to do right. Your house or office won’t smell bad for those organic wastes. Your cat also won’t mess the collected rubbish because it thinks those wastes are its toys. Your place looks neat and clean and you will be avoided from illnesses. Why? Because the commercial rubbish management will take over your responsibility for the rubbish and you just monitor that everything is okay.

Therefore, just hurry to contact rubbish management and decide the services that you need. For example for your household, mini skips Sydney is the appropriate service to choose and for your office you may need another service. Therefore, adjust the service you hire based on the amount of the rubbish you may produce and the kinds of rubbish you may have. Then, let the rubbish management to clear your rubbish problem.

This year, the eighth editions there are no major concerns. The economic environment is a very common issue.

The experiences clearly reflect the impact of the economic situation, the need for more efficient use of resources, cultural change that companies need, the training and development needs that arise to adapt to the situation, and redefinition and contribution HR function to demonstrate more agility requirement and contribution to the business.

In this environment, some trends emerged in the growth cycle, far from deflated, are maintained and even increased, as the need for organizations to demonstrate their commitment to society, and the continued importance of balance between work and personal life , with special emphasis on physical care and emotional well-being of the worker.

In terms of technology, there is the consolidation in the use of Web 2.0 tools in various HR processes (particularly training, development, selection and communication). These new technologies represent an entire cultural change that enhances collaboration, participation, and access to information. Distances are reduced, increases the interaction and participatory decision-making. These changes modify the control that the companies had so far from its contents and messages, reduced the gap between professional and organizational levels.

The economic environment also changes the factors that attract and retain employees, and this has a significant impact especially in the selection practices, recognition and talent management. This year, the impact of the economic situation has also been noted in the number of applications received, a total of 60 – almost 40% less than in 2009, although it should be noted that projects in this edition investment multiplied by employee benefit this year by five the previous year.

Innovation is not improvised, is a muscle that is trained. Companies that innovate are active and conscious management of innovation, in fact many companies have innovative experiences on a regular basis. The chaos, innovation is a myth. It should be innovative DNA and muscle … especially in difficult times.

A few days ago our contributor Elena Alfaro, a founding member of Emo Insights, presented at IE Business School, The ABC of Customer Experience. How to create experiences to sell more, published by Wolters Kluwer Spain.

Accompanied by the publisher for the book’s foreword, Antonio López de Ávila, Teresa Serra, Director of Marketing at IE Business School, Elena Alfaro explained to us how was the genesis of the book. We remember how to start researching on the subject of which was found to write the first definition of the term “experience” associated with the five senses goes back to the year 335 BC and Aristotle. We also recounted how he discovered that there was no consensus on the interpretation of what the customer experience management and how it is often confused with marketing experience. “The first is a discipline that uses as a marketing tool, but not experiential marketing,” explained the author. It is useless to carry out a marketing action spectacular, as can be the marketing dance, unless accompanied by a well-defined strategy where the company knows the experience you want to have the client. And to do so, it is first necessary that the employee (internal customer) is fully involved from the top of the organization in that strategy.

Ritz-Carlton or Four Seasons in the field of accommodations, Disneyland, the theme parks, Zara, Apple, or Coca-Cola are among companies that are implementing customer experience management and that represent perfectly what This discipline means. To delve deeper into the keys have to read the book.

How many times do we have two, three or even four times to conduct the same management because we needed a role?

Many times we are faced with a fatalistic attitude on the part of the person who attends. Officials about the company and go private. Maybe something more in the first, so that there is no competition that can bring the customer.

A tip that a friend gave me was: if you go to complete a procedure and the person of the window tells you that you lack any of the items are “indispensable”, do not. Turn around, take another number, and find another window to help you solve the problems (and not create new problems.)

I’ve tried it once and it worked. So for the first person could not be done, for the second person (also official) could do with a little common sense.

To serve the society from public office, not only have to select suitable persons, but also and mainly people with attitude.