Tag Archives: market research

Focus Group and Social Networks: New possibilities for research at low cost

Posted on August 29, 2011 by admin

The focus group is a traditional tool for evaluating the marketing of consumer reaction before launching a new product. Social network offer opportunities previously unthinkable for these low-cost research to a large number of people … Focus groups are a … Continue reading →

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The Marketing and its phases

Posted on July 30, 2010 by admin

Competitiveness in the market makes the vast majority of firms will have to be analyzed using the term today to increase sales. In addition, that term, increasingly used, is the marketing. According to Kotler, marketing is “the social and administrative … Continue reading →

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The Guerrilla Marketing

Posted on May 26, 2010 by admin

The Guerrilla Marketing is a set of strategies that use the military metaphor to design a business strategy. These strategies seek to weaken the enemy through a long series of minor attacks rather than engage in a great battle. The … Continue reading →

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The 8 most common marketing mistakes

Posted on May 2, 2010 by admin

Marketing programs are usually carried out by experts employed by large companies, yet it often fall into common mistakes. The major marketing mistakes that most are in the business world are: 1. Advertising Giving weight it has. We cannot neglect … Continue reading →

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