July 30, 2010, 4:16 pm
Competitiveness in the market makes the vast majority of firms will have to be analyzed using the term today to increase sales. In addition, that term, increasingly used, is the marketing. According to Kotler, marketing is “the social and administrative process by which groups and individuals meet their needs by creating and exchanging goods and services.” It is the art or science of companies offer what the market wants and gain profits from sales of this. The marketing strategies involving marketing, sales, market research, market positioning, etc…
Marketing consists of several stages:
First phase: marketing strategic
It is the way of acting that comes directly from the address. Given the needs of the population and after a rigorous study of management analyzes the market opportunities that exist within the market, and a study of potential competitors. You must carry a study of income, costs, maximizing profits and the mode of distribution of products. Continue reading ‘The Marketing and its phases’ »
June 27, 2010, 11:34 am
E-advertising spent a third course in becoming the advertising medium. The Observation, reason, and the future of online advertising.
> E-advertising, mass media
Internet continues to experience a resounding success and now allows itself the 3rd French market share with 13.6% of the media behind the press (29.8%) and television (27,2%).
The on-line has become a mass medium and is fully anchored in the media plans of French companies, large and small. He is the one who incidentally had the highest annual growth: 43.4% compared to July 2006. Estimated revenue of Internet media 185.3 million euros in France in July 2007. Continue reading ‘The Online advertising market growing’ »
May 9, 2010, 1:19 pm
As I mentioned in a previous article published on the English part of my blog, I made an English translation and a complete upgrade of my text on the misuse of e-mail relationships personal and professional. This text, whose first draft was written for a now defunct magazine SAM-MAG (but still visible here), made the point on use and especially on the misuse of this tool is yet the more widespread. 10 years after the publication of this article, I point again and I noticed that on the whole, the use of e-mail the company would rather worsened. The introduction of mobile messaging, however useful it may be, does not help users to fix their errors in communication, as email strives to expand exponentially. Continue reading ‘The 12 plagues of communication by e-mail’ »
April 27, 2010, 10:18 pm
In a society where public and private spheres became blurred when the consumer is primarily a sensitive man who learns to live every day, brands will have a great desire to participate in missions alertness, alert, education for the well being of each and the common good of all.
In line with the brand, which has to like its customers, rather than the reverse, the brand can play a more emotional, more attentive, more endearing to its customers. It is therefore a highly participatory and marketing “involving” or a “tutoring marks” on their client. These assumptions appeared with responsible marketing and ethics, and are slipping into marketing ethics aesthetics (do good). Act nice for a brand is to offer our customers live a good life, true, cheerful, healthy, and full of emotions. Hence the expression of arts marketing of living that reflects Continue reading ‘Brand marketing and life coach of the arts of living’ »
April 12, 2010, 10:42 pm
Consumer behavior becomes the input for marketers to develop marketing strategies, then a company must have a marketing strategy that could affect consumers who become the target market, so that the determination of market segmentation, target market selection, and then positioning as a guideline of the strategy of marketing mix is important to note with good.
In the process of marketing, segmentation does not stand alone. Kotler pointed out that the segmentation is an integral part of the targeting and positioning. Kotler abbreviate this relationship as STP (segmenting, targeting, positioning). This process is part of the creation and delivery of value to consumers.
The word “value” given a meaning that is to give pleasure to the consumer because it received good service, excellent prices, a strong image, delivering on time, the producers chose the value of the action through the selection of segmentation, targeting, positioning (STP) is good. Furthermore, the value of it is developed with more concrete in the form of the marketing mix. Forms a very broad marketing mix includes product design, find suppliers, pricing, distribution, and sales promotion.
April 7, 2010, 9:57 am
In a facebook account, could be someone in New York has a number of friends in various countries, share experiences, and with other mediation exchange photos, files, etc… with the new facebook account, how if he also has a twitter account with a different friend? Actually, how long that multiplier effects extent? It is difficult to measure, but in fact a mailing-list to appear more and more, the forums on the internet packed with various topics of discussion, the term to the discussion of any container available. Even some forums like kafemotor.com, often ogled by the ATPM two-wheeled vehicles to collect customer information that could be the basis of their product improvement. Continue reading ‘Horizontal Marketing and Communication (part II)’ »
