Tag Archives: marketing

Business Lessons from a successful woman

Posted on February 4, 2012 by admin

This time it is a magazine article that the INC, the entrepreneur, Sara Blakely not only created a successful business, but today gives lecture on how to sell more. For starters, Sara Blakely was the inventor of a product that … Continue reading →

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Movie Marketing: The marketing of entertainment

Posted on November 11, 2011 by admin

Considered one of the most powerful industries today, the entertainment industry has begun to demonstrate its potential with generational changes, economic, social and technological course. It’s hard to think of an entertainment product without a short-term profit, think about the … Continue reading →

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What is marketing?

Posted on August 4, 2011 by admin

For many people the meaning of Marketing is the same as having vendors, for others it is published in the newspaper or radio advertisements. Others believe it is all you have to do with producing a product, have it in … Continue reading →

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Keys to innovation in marketing and sales

Posted on June 24, 2011 by admin

Yesterday we presented in the EOI Business School, the book Keys to Innovation in Marketing and Sales, published by Wolters Kluwer Company and written by Fernando Duque Rivero, Luis Asenjo Perez and Pedro Martinez Jover, members of the consulting Tatum … Continue reading →

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What makes you different?

Posted on May 1, 2011 by admin

Welcome to the world of personal branding, in other words, why the world should they choose you? How can the company know that its professionals share their vision, mission and values?, How can you be sure that the same company … Continue reading →

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The ABC of Customer Experience

Posted on March 15, 2011 by admin

A few days ago our contributor Elena Alfaro, a founding member of Emo Insights, presented at IE Business School, The ABC of Customer Experience. How to create experiences to sell more, published by Wolters Kluwer Spain. Accompanied by the publisher … Continue reading →

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