Marketing consists of several stages:

First phase: marketing strategic
It is the way of acting that comes directly from the address. Given the needs of the population and after a rigorous study of management analyzes the market opportunities that exist within the market, and a study of potential competitors. You must carry a study of income, costs, maximizing profits and the mode of distribution of products.

Second phase: marketing mix
It is at this stage is where you determine the characteristics of the four “p”:

1. Product: Is anything tangible or intangible (good or service) the company will introduce that in a previous market development, analysis and distribution. It is also important specific brand development, and characteristics of the packaging, labeling and packaging.

2. Price: The price is set according to the benefits that desired. Here begins the process of trading with market players as to when setting a price must be taken into account competitors, spending half of the agents …

3. Plaza: This is what today called sharing and it is where the product will be marketed. An example of marketing mix, focusing on the plaza, is the major franchises that make rigorous studies before opening a new store and always with the same characteristics as the first triumph.

4. Promotion: All the functions performed for the market learns of the existence of the product / brand, including the sales and support for the sale, be it vendor management, supply the product or service by telephone, Internet or other similar means , advertising, and advertising through other vehicles.

Third phase: implementation of the marketing program
Finally, after completing the agenda on the new product’s time to carry it out. At this stage the entire company organization must act in accordance with the provisions for the success of the product and get the desired profit maximization.

Fourth phase: control

In order to change the marketing program, if necessary be carried out mechanisms of control once brought to market the product. Some of the control mechanisms used by businesses are:

* Annual plan control
* Cost control
* Control efficiency
* Strategic control

E-advertising spent a third course in becoming the advertising medium. The Observation, reason, and the future of online advertising.

> E-advertising, mass media

Internet continues to experience a resounding success and now allows itself the 3rd French market share with 13.6% of the media behind the press (29.8%) and television (27,2%).

The on-line has become a mass medium and is fully anchored in the media plans of French companies, large and small. He is the one who incidentally had the highest annual growth: 43.4% compared to July 2006. Estimated revenue of Internet media 185.3 million euros in France in July 2007.

Of all methods of online advertising, sponsored links are those who enjoy the best growth: they represented 40% of investments on line. French companies are beginning to understand that it is imperative to use all the levers of growth and thereby diversify the sources of its traffic on each of E-marketing methods.

> The context of growth in online advertising

But if online advertising still attracts more advertisers, but also because it operates in a highly favorable: Internet users are becoming more numerous, the French are much more confident and no longer hesitate buy online …

The French Internet audience now stands at 12 million unique visitors per day on average (Médiamétrie). Google is still tops the most visited Web sites, followed by Orange, MSN, and Yahoo Free. These sites are therefore also those most used for advertising, followed by the Yellow Pages Group, the network TF1, That, and the User Magazine.

The proliferation of e-commerce sites is the cause of sustainable development of online advertising, leading e-tailers, a growing number (now in Fevad 30,000 in France) to promote their websites by all means. E-commerce grew by 38% just on the first half of 2007 in a fragile economic environment (especially in terms of purchasing power since the rise of consumer spending slows).

> The future market for e-pub

The online advertising has a future and is still far from reaching maturity! New technologies, new formats, new concepts … the market for online advertising, dynamic and sustainable, but seems to develop technology for qualitative purposes. It is indeed to greater transparency and control that looks promising market, promote the quality, attractiveness and targeting the benefit of advertisers demanding more and more …

An example that illustrates this phenomenon: the video format. It is under debate and advertiser demand is becoming stronger. According to DoubleClick, the impact publicitairede this format is superior to traditional formats and contains all the winning features of online advertising (brand memory, responsiveness, trust and closeness of people …).

> Conclusion

The popularity of online advertising is not ready to stop!

Companies are increasingly concerned. The courses, seminars and conferences are multiplying and business schools are beginning to incorporate these topics into their curriculum. The market for online advertising is becoming more competitive leading the largest companies to differentiate themselves by technological advance (and thus innovation) and smaller to make up by charging low prices and attractive.

As I mentioned in a previous article published on the English part of my blog, I made an English translation and a complete upgrade of my text on the misuse of e-mail relationships personal and professional. This text, whose first draft was written for a now defunct magazine SAM-MAG (but still visible here), made the point on use and especially on the misuse of this tool is yet the more widespread. 10 years after the publication of this article, I point again and I noticed that on the whole, the use of e-mail the company would rather worsened. The introduction of mobile messaging, however useful it may be, does not help users to fix their errors in communication, as email strives to expand exponentially.

Companies like Deloitte are developing radical solutions to compel employees has finally spoken rather from sending messages. They set including “no email Fridays” which are an extreme solution to the problems we describe in our article. Before we get to a general rehabilitation and compulsion, it seems interesting to point out the mistakes not to make the email communication to allow for correction of errors in a spontaneous and natural.

Readers of marketing visionary who would rather read this article in French can do so at the following address, otherwise we encourage you to read the latest version in English at this address.

In line with the brand, which has to like its customers, rather than the reverse, the brand can play a more emotional, more attentive, more endearing to its customers. It is therefore a highly participatory and marketing “involving” or a “tutoring marks” on their client. These assumptions appeared with responsible marketing and ethics, and are slipping into marketing ethics aesthetics (do good). Act nice for a brand is to offer our customers live a good life, true, cheerful, healthy, and full of emotions. Hence the expression of arts marketing of living that reflects the emotional commitment to the almost filial heart of life of its customers. Thus, the brand will be best known for his ideas, his willingness to build a beautiful view of the world and its ability to keep it alive and to feel in its products, services, and mode of expression. By analyzing in 1984 the “Arts of life,” Michel Foucault unknowingly foreshadowed the changing current marketing.

Here is a quasi-definition: “deliberate and voluntary practices by which men not only set themselves rules of conduct, but seek to transform them, to change in their singular being, and make their dreams a work carries certain aesthetic values and meets certain standards of style.

On the ethical line with dominant aesthetic, it bodes for brands already a growing cultural role. The future mission marks would it not beyond to live a good life for their clients, to help make their life a work of art or a masterpiece?

Consumer behavior becomes the input for marketers to develop marketing strategies, then a company must have a marketing strategy that could affect consumers who become the target market, so that the determination of market segmentation, target market selection, and then positioning as a guideline of the strategy of marketing mix is important to note with good.

In the process of marketing, segmentation does not stand alone. Kotler pointed out that the segmentation is an integral part of the targeting and positioning. Kotler abbreviate this relationship as STP (segmenting, targeting, positioning). This process is part of the creation and delivery of value to consumers.

The word “value” given a meaning that is to give pleasure to the consumer because it received good service, excellent prices, a strong image, delivering on time, the producers chose the value of the action through the selection of segmentation, targeting, positioning (STP) is good. Furthermore, the value of it is developed with more concrete in the form of the marketing mix. Forms a very broad marketing mix includes product design, find suppliers, pricing, distribution, and sales promotion.