Sharp Business Development

There is no single secret or outstanding. In fact, great leaders play many roles, and all go well.

Depending on the situation, a leader in sales can be time manager, planner boards, test coordinator, talent scout, coach and psychiatrist. All these papers together and played well make it what it is: a great leader.

However, there are five key aspects that distinguish the best sellers and great leaders, get to know them and see if you, or your staff, is a leader in this important area of business.

1. They are passionate and enthusiastic. These characteristics are transmitted to the entire sales team. If the leader is not, all lost their minds. How do leaders maintain realistic and positive attitude? To begin with, are voracious readers, reading everything written about his organization and sector. Looking for experienced and wise counselors to help them achieve their goals, and encourage sales representatives under his command to do the same. People surround themselves with high quality. Continue reading ‘What makes a good seller in a sales leader?’ »

There is much literature on sales and sellers: what to say, how to argue, how close a sale?, What to do in front of a client and not to do, but very little about the buyers.

Some time ago I wrote a post entitled “Methods of negotiation: The tricks of good buyers,” he described eight possible ways in which a buyer can act. At that time someone said it was a traditional way of addressing the relationship between buyer and seller and forgetting about the famous strategy of “win-win” where buyer and seller are not opponents but partners seeking a satisfactory outcome for both.

At this point, I think it might be interesting to go deeper into the profile you may have a buyer, who actually buy and what position we take as vendors in each case. Continue reading ‘Who and what our buyer?’ »

Price, product, promotion and distribution are the variables, the 4P’s, which marketers use when designing a marketing strategy or plan, are the tools of the Marketing Mix.

Using the Marketing Mix helps achieve the goals we’ve set, and that structure the marketing strategy within the company.

Some experts have increased the number of ‘P’s’ in the mix at 5, 6 or even 7 and it is rare: Packaging as the 5th P, People, people, like 6th P or Partners, partners, and 7th P.

The Marketing Mix: Continue reading ‘The Marketing Mix’ »

Joe Girald known as a popular marketer in the world. Its success marketing the car as much as 1425 units in one year car put his name in recognition of the Guinness World Record.

In his book The Greatest Salesman in the World she reveals the techniques in selling. An experience that greatly influenced the way his approach in selling the car when he was serving customers. He managed to attract consumers to buy. But when it comes to buying or selling, that Man cancels his intention to buy. Girald very disturbed what happened to him that afternoon.

Girald was curious why the prospective buyers did not buy. In same night Girald was called the man immediately. That man received a call from Girald and reluctant to disclose the reason to cancel the purchase transaction.

Girald not desperate, he kept trying to convince the sincerity and good intentions determine the cause of cancellation of the purchase of a car. Finally Girald get the information that man actually want to buy. But he admitted that he felt offended, because Girald not care about his pride when his son accepted into college. Continue reading ‘Sell With Wise and Fun’ »