Yes, it is truism, but it is worth remembering, more so in times where what is left is just options, and we are inundated with an offer of this magnitude, it is very difficult to select what we want, what not in relation to the time available.

So much before facing our project in the promotion strategy and future interaction with community is important to focus our efforts on checking and invest in research, development and production of appropriate content, the community that we to address and to allow those prospective customers, build customer loyalty with him, knowing exactly what already exists, what is working and why. What’s more important: what can we offer that are not already offering corporate asset and if that is attractive enough to invite those who are not to visit us.

Is this another reason not to give the prestige and brand image, relevance, and influence whether an online entertainment company, the personal blog of a professional web TV portal, a news agency or publisher electronic publications.

Even the best marketing campaign that talent, experience and money can buy will achieve lasting results if there is no content that meets the expectations of people who consume it. Today more than ever is a team effort, where one without the other has very little chance of success.

The current marketing within the online context and its entire technical and theoretical arsenal will be at best an amplifier, speakers greater effect (positive or negative) that generates our content to our consumers, but not the effect itself.

If this is good, if useful, if you enjoy it, or instead adds nothing, is limited or insufficient, strategies for development and management of communities can only reinforce, promote and encourage (the positive) or palliate meet and listen with an emphasis on improving (in the negative.) However, it will be almost impossible to get the much missed “engaged”, so today preached to the four winds.

It cannot be more beneficial in the medium term these strategies anticipate, assess the needs and possible solutions, knowing the available technologies and know what, where and how we can run, jump achieved only with the best product and content as possible with the humility and confidence to be prepared to risk exposure is constant in the hyper world, listening and participating in the conversation that is generated (and generate participate in it or not) and reporting the results, with the constant aim of improving, taking into account that each passing day, the user is more difficult to attract and maintain, in part because of the large existing supply, in part by the growing insensitivity because of the large number of stimuli they receive daily.

Monetize quality at zero cost

It seems simple to understand (I have not invented the wheel) so far said it is something that is common sense for most people who have thought it minimally, but this clashes with the general feeling that things on the internet , the vast majority are free, free and unlimited access.

However, creating and generating quality content costs money. So how can we monetize the quality if we do, in principle, zero cost to the consumer?

The answers are not easy and this is where the paradigms established for other media seem to me insufficient. You have to understand and make clear to the advertisers who need to invent new forms, new measurement tools, returns, and models that are sufficiently attractive to some and to generate sufficient flow for the venture is beneficial to others. If we think in perspective, there is still much to go in this direction, and we are all stakeholders of both sides that we see in this uncertainty is a huge opportunity to achieve new heights in this new environment that is even now Internet days.

We just have to look into our favorite browser as a bad form (which generates millions of searches that we will never review and today still does not search semantics) and is, today, “the head of the band” because, some years ago and it improved by date established paradigm.

Using the Marketing Mix helps achieve the goals we’ve set, and that structure the marketing strategy within the company.

Some experts have increased the number of ‘P’s’ in the mix at 5, 6 or even 7 and it is rare: Packaging as the 5th P, People, people, like 6th P or Partners, partners, and 7th P.

The Marketing Mix:

In the case of goods or products (4 P’s)

* Product
* Price
* Plaza
* Promotion

In the case of intangible goods or services (7 P’s)

* Product (Service)
* Price
* Distribution
* Promotion
* People
* Location
* Process

In the business world, perhaps the problem is that nobody wants. However, it is absolutely necessary. One problem may be an unmet need or service is not provided to 100%, or even something that not even consider the problem. Because what a company is considered exceptional for another is ordinary. In fact, the best ideas do not exist if someone had not previously encountered a problem or see things differently.

Today, ideas and creativity set the pace of innovation. Now not only in the performance of new and advanced products but on the mere fact of promotion new services, revolutionize business models and blow up the core business of an enterprise.

But there are also new factors that did not exist previously. Indeed, change, new ideas, has always existed, but the frame where it develops and the adaptation time were different. Today, companies are created much faster. Every day there are new businesses and entrepreneurs with a great preparation, with technical knowledge and experience accumulated over years of work carried out in large companies, and with big ideas. Looking for a place to develop and create new niche markets, open new avenues of distribution, establishing new rules in an absolutely dynamic market.

The ideas are imaginative solutions to problems. But often not all firms perceive the reality in the same way. It is in those moments where innovators, revolutionaries, the “non-conventional thinkers” declare war on the majors, that although in many cases do not see how their businesses are affected, often lose the opportunity of new niches, new opportunities for growth or diversification.

How do I claim to deal with this constant innovation? Is it possible to grow and adapt under this barrage of new ideas? It would be wrong to say “Yes” categorically, but it is possible to compete and grow properly if you set policies for flexibility and continuous proactive strategies within companies.

Likewise, it is possible to anticipate the future, being part of it if the protagonist is able to recruit the revolutionary suit your ideas, end bureaucracy and absolute control of the process, start innovative projects fail and start new ones because the customer requirements will be different and constantly change and vary leading to new niches, new opportunities that will determine the position of your company in the market … even if your company survives!.

Consumer behavior becomes the input for marketers to develop marketing strategies, then a company must have a marketing strategy that could affect consumers who become the target market, so that the determination of market segmentation, target market selection, and then positioning as a guideline of the strategy of marketing mix is important to note with good.

In the process of marketing, segmentation does not stand alone. Kotler pointed out that the segmentation is an integral part of the targeting and positioning. Kotler abbreviate this relationship as STP (segmenting, targeting, positioning). This process is part of the creation and delivery of value to consumers.

The word “value” given a meaning that is to give pleasure to the consumer because it received good service, excellent prices, a strong image, delivering on time, the producers chose the value of the action through the selection of segmentation, targeting, positioning (STP) is good. Furthermore, the value of it is developed with more concrete in the form of the marketing mix. Forms a very broad marketing mix includes product design, find suppliers, pricing, distribution, and sales promotion.

Promotion is a marketing activity which is commonly done by marketer. But the shape of the campaign can be quite diverse. One form of promotion that featured in this article management is a campaign that is easy to do by anyone.

Promotional gifts are a form of promotion by giving something a gift to consumers. Promotional gifts are an important component in promoting an object which can be made brand. Many gift or  promotion souvenir, including: mugs, pens, shirts, key chains, etc., all of which can be identified or personalized with your brand, logo, or motto of your company.

These efforts can build intimacy and trust with the consumer or your customer. Giving you do will be remembered, the more memorable gifts that are given the more ingrained in the minds of consumers.

Without realizing it when times are consumers need a product associated with the object, then the most impressive brand that comes to the fore. Now this is where the role of ‘brand familiarity’ work affects consumer choices and purchasing decisions.