Using the Marketing Mix helps achieve the goals we’ve set, and that structure the marketing strategy within the company.

Some experts have increased the number of ‘P’s’ in the mix at 5, 6 or even 7 and it is rare: Packaging as the 5th P, People, people, like 6th P or Partners, partners, and 7th P.

The Marketing Mix:

In the case of goods or products (4 P’s)

* Product
* Price
* Plaza
* Promotion

In the case of intangible goods or services (7 P’s)

* Product (Service)
* Price
* Distribution
* Promotion
* People
* Location
* Process

In the business world, perhaps the problem is that nobody wants. However, it is absolutely necessary. One problem may be an unmet need or service is not provided to 100%, or even something that not even consider the problem. Because what a company is considered exceptional for another is ordinary. In fact, the best ideas do not exist if someone had not previously encountered a problem or see things differently.

Today, ideas and creativity set the pace of innovation. Now not only in the performance of new and advanced products but on the mere fact of promotion new services, revolutionize business models and blow up the core business of an enterprise.

But there are also new factors that did not exist previously. Indeed, change, new ideas, has always existed, but the frame where it develops and the adaptation time were different. Today, companies are created much faster. Every day there are new businesses and entrepreneurs with a great preparation, with technical knowledge and experience accumulated over years of work carried out in large companies, and with big ideas. Looking for a place to develop and create new niche markets, open new avenues of distribution, establishing new rules in an absolutely dynamic market.

The ideas are imaginative solutions to problems. But often not all firms perceive the reality in the same way. It is in those moments where innovators, revolutionaries, the “non-conventional thinkers” declare war on the majors, that although in many cases do not see how their businesses are affected, often lose the opportunity of new niches, new opportunities for growth or diversification.

How do I claim to deal with this constant innovation? Is it possible to grow and adapt under this barrage of new ideas? It would be wrong to say “Yes” categorically, but it is possible to compete and grow properly if you set policies for flexibility and continuous proactive strategies within companies.

Likewise, it is possible to anticipate the future, being part of it if the protagonist is able to recruit the revolutionary suit your ideas, end bureaucracy and absolute control of the process, start innovative projects fail and start new ones because the customer requirements will be different and constantly change and vary leading to new niches, new opportunities that will determine the position of your company in the market … even if your company survives!.

Consumer behavior becomes the input for marketers to develop marketing strategies, then a company must have a marketing strategy that could affect consumers who become the target market, so that the determination of market segmentation, target market selection, and then positioning as a guideline of the strategy of marketing mix is important to note with good.

In the process of marketing, segmentation does not stand alone. Kotler pointed out that the segmentation is an integral part of the targeting and positioning. Kotler abbreviate this relationship as STP (segmenting, targeting, positioning). This process is part of the creation and delivery of value to consumers.

The word “value” given a meaning that is to give pleasure to the consumer because it received good service, excellent prices, a strong image, delivering on time, the producers chose the value of the action through the selection of segmentation, targeting, positioning (STP) is good. Furthermore, the value of it is developed with more concrete in the form of the marketing mix. Forms a very broad marketing mix includes product design, find suppliers, pricing, distribution, and sales promotion.

Promotion is a marketing activity which is commonly done by marketer. But the shape of the campaign can be quite diverse. One form of promotion that featured in this article management is a campaign that is easy to do by anyone.

Promotional gifts are a form of promotion by giving something a gift to consumers. Promotional gifts are an important component in promoting an object which can be made brand. Many gift or  promotion souvenir, including: mugs, pens, shirts, key chains, etc., all of which can be identified or personalized with your brand, logo, or motto of your company.

These efforts can build intimacy and trust with the consumer or your customer. Giving you do will be remembered, the more memorable gifts that are given the more ingrained in the minds of consumers.

Without realizing it when times are consumers need a product associated with the object, then the most impressive brand that comes to the fore. Now this is where the role of ‘brand familiarity’ work affects consumer choices and purchasing decisions.

For that purpose, so that your Internet business more quickly successful, there are some things that need to be considered separately stimulating the sale of these products. Some things you can do include:

1. Providing time limit enrollment. For example you give these limits, if they register before 15 September, then they will get a discount or bonus product. This can encourage prospective buyers to immediately make a purchase.

2. Give a bonus. In addition to the main product, also provide a number of bonuses. Form of bonuses that can be given as eBook, report, newsletter, and more.

3. Offer a guarantee, for example, 30 days, 60 days or even a year. In this warranty, the longer the warranty period provided, the better the effect of increasing sales. Because buyers feel secure with their purchases do.

4. Offer the right to resell. Provide the right to sell a certain commission bid as soon as they join. Commission that you provide can be applied to every sale.

5. See witness (testimony) about your product. This will boost your business credibility. So that makes your prospect believe. In view testimonials, list the name and location of their lives.

6. Give maximum service. Any product you sell, service aspects should not be ignored. We have not only attracted people to the products, but services also become an important consideration.

7. Open all lines of communication. No longer enough just to email, maximize your service to other lines of communication open. Like over the phone and chat can also try using social media such as MySpace, face book, and others.

8. Give the report or a free product. To lure prospective buyer’s interest, provide a free report or product. Items provided free of charge that can bring better understanding of your business and encourage sales.

9. Sharpen your marketing strategy. Many kinds of marketing strategies that can you run, such as cooperation with other internet businesses or joint ventures, both in the promotion, business systems, and others.

10. Create a blog. Important as the blog as one way you communicate intensively to members and prospective members. From the blog also can drain your website traffic to sales. That way, your blog certainly could be a field of money.

With attention and consider these tips your internet business may be growing well and fast.